Does this sound familiar?

One week you're fully booked and turning clients away. The next, you're staring at empty gaps in your calendar wondering if you'll be able to afford colour stock.

So you try the usual quick fixes:

1️⃣ Posting “appointment available” stories on Instagram
2️⃣ Sending out “we miss you” texts to clients who haven't been back
3️⃣ Offering random discounts and offers just to fill space
4️⃣ Pumping out social posts no one sees
5️⃣ Squeezing clients in at odd hours to make the day feel full

Here’s the hard truth:

These “solutions” are actually teaching your clients that:

→ You’re always available
→ Discounts are just around the corner
→ There’s no urgency to book in advance

And they’re draining you in the process.

You’re stuck in a cycle of burnout and unpredictability and constantly reacting instead of running the show.

But it doesn’t have to be this way!

The Real Problem...

It’s not your talent.
It’s not that people don’t want what you offer.
And it’s definitely not that you “just need to post more.”

The real issue is that your business is running without a proper client booking system.

Not a booking software - you’ve probably already got that.

I’m talking about a system that consistently drives bookings, rebookings, and retention, using simple marketing tools that do the heavy lifting while you’re with clients.

Without that system in place, you’ll always be in reaction mode: chasing gaps, discounting to fill chairs, or posting endlessly and praying someone bites.

It’s exhausting. And it’s not sustainable if you want to grow.

There is another way.

And it’s not another dance-for-the-algorithm routine!

The real problem? Most salon owners are trying to build a consistent business off inconsistent marketing, panic promotions, last-minute SMS blasts, and praying your Reels reach the right people.

But what if your marketing wasn’t a last-minute scramble?

What if it worked with your business - behind the scenes - sending the right message to the right clients at the right time?

That’s what happens when you stop relying on social media and start building email-first systems that grow your bookings, your client retention, and your bank account... on autopilot.

Not more content. Not more discounts.

Just a smarter strategy that works for you, not the other way around.

This isn’t another cookie-cutter content calendar or random set of email prompts you’ll never actually use.

Send & Scale is your plug-and-play email marketing system built specifically for salon owners who are done guessing, done discounting, and done being at the mercy of the algorithm.

Inside, you’ll get:

💌 An updated weekly library copy-and-paste email and SMS templates designed to boost bookings, bring back clients, and drive rebookings - without sounding spammy or salesy
💌 Templates for SMS campaigns, referral drives, retail promotions, flash offers, and more
💌 Strategy breakdowns that show you exactly when to send what (and why)
💌 Monthly mini-trainings to sharpen your marketing skills without overwhelming you
💌 Real salon examples so you’re never stuck starting from scratch again

This is about finally having a system that works for you, even when you’re fully booked behind the chair.

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Send & Scale: The Salon Email Template Library

Send & Scale: The Salon Email Template Library

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$17.00 USD

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What’s Inside Send & Scale?

  • The Salon Concierge System

    • Learn how to install and optimize your booking system's automated communications
    • Set up professional appointment reminders that reduce no-shows
    • Create seamless cancellation and rescheduling processes
    • Implement post-appointment follow-ups that maintain your standards
    • Design booking confirmations that enhance the client experience
    • Configure notification settings that keep your calendar organized

  • The Booking Automation Architecture

    • Master the email marketing automations that keep your columns full
    • Build engaging welcome sequences for new clients
    • Create win-back flows that reactivate dormant clients
    • Design holiday booking campaigns that fill your calendar
    • Implement smart rebooking reminders that work while you sleep
    • Set up automated series that nurture client relationships

  • The Copy & Connect Framework

    • An ever-growing library of email templates with new content added every week
    • Learn how to write weekly emails that build genuine connections
    • Access plug-and-play email templates you can personalise
    • Create community-building content that resonates
    • Share salon updates that keep clients engaged
    • Craft newsletters people actually want to read
    • Tell stories that strengthen client relationships

What other business owners are saying about Send & Scale:

  • Angeli Shaw

    'I don't know where my salon would have been without these templates! My email marketing was one of the biggest factors in me being able to grow my client list, my salon, and my profits! 100% recommend using these templates if you're ready to start scaling up your salon!'

  • Jade Crosland

    'These templates have been a life saver and game changer for our salon's marketing! I've cut down my time from about an hour a week to less than 15 minutes and the results have been incredible! New client booking are up and so is our retention due to the automated campaigns - they're literally set and forget!'

  • Kate Ritchie

    'Cody's understanding of email marketing and ability to translate emails into sales is unmatched! His templates contributed to us growing our sales by 300% in a year - if you want to scale your business you have to start emailing - and Cody is the person who can show you how to do it!'

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Bonus for Send & Scale Members

You'll get FULL ACCESS to the Salon Email Marketing Academy - a comprehensive program that's normally only available as a paid course. It's an entire additional training program that perfectly complements your Send & Scale journey.

We'll show you how to setup everything...

  • 1️⃣ Email Sales Machine Setup

    There's no need for expensive or complicated email marketing software. We'll get your simple and easy to understand email marketing platform sorted on day one, without the tech overwhelm!

  • 2️⃣ Your Clients

    You already have the clients and the email addresses, but we'll show you how to bring them into your 'inner-circle' and how to nurture them from being a once off client to becoming your biggest supporters and high-ticket clients!

  • 3️⃣ Communications

    From creating email marketing flows that make clients love you, through to campaigns that fill your salon appointment book, we've got you covered with our easy breakdown of each campaign type and how and when to use them!

  • 4️⃣ Design

    We'll walk you through step by step everything you need to create an aesthetically pleasing and branded email design that speaks to your subscribers, conveys your brand image and converts clicks to clients!

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But you might be thinking...

"I don't have time for email marketing"

Most salon owners believe they need hours of free time to create effective email marketing campaigns. And I understand why - when you're behind the chair all day, the thought of sitting down to write emails feels impossible.

But here's what most people don't realize: the most effective email marketing actually happens in small, strategic chunks. Just like you wouldn't try to do a complete color transformation in one session, you don't need to tackle all your email marketing at once.

Think about it - the most successful salon owners aren't working more hours, they're working smarter. They've built systems that work while they sleep.

With our templates and 10-minute implementation strategy, you'll spend less time on marketing while getting better results than those grinding away on social media for hours each day.

"My clients don't read emails"

It's natural to think your clients don't engage with emails - especially when you see them scrolling social media in your chair. Many salon owners have given up on email completely, believing it's outdated.

However, this overlooks a crucial truth: while social media reach continues to decline, email marketing consistently shows a 4200% ROI across industries. Why? Because email is personal, direct, and lands right in your client's pocket.

The real issue isn't that clients don't read emails - they don't read boring, sales-focused emails. When you send genuine, connection-focused content that actually adds value to their lives, they not only read but look forward to hearing from you.

"Email marketing is too techy"

Many salon owners avoid email marketing because they believe it requires advanced technical skills or a degree in computer science. I get it - with all the platforms, integrations, and automation talk, it can feel overwhelming.

But here's what nobody tells you: modern email platforms are actually designed for creative professionals, not tech experts. Just like you don't need to understand the chemical composition of hair colour to create beautiful results, you don't need to be a tech wizard to run successful email campaigns.

In fact, if you can book an appointment in your salon software, you already have all the technical skills you need. Our step-by-step Salon Concierge System walks you through each click, making setup as simple as following a color formula card.

"I don't know what to write about"

It's a common belief that you need to be a natural writer or constantly come up with original content to succeed with email marketing. Many salon owners get stuck staring at a blank screen, feeling pressured to sound "professional" or "perfect."

Here's the truth: your clients don't want perfect, polished corporate communications. They want to hear from the real you - the same person they trust with their hair and beauty needs.

Our Copy & Connect Framework gives you fill-in-the-blank templates based on conversations you're already having in the salon. If you can chat with clients in your chair (which you do every day), you can write engaging emails that connect and convert.

"I already send appointment reminders"

Many salon owners think basic appointment reminders are enough client communication. After all, if clients know when their appointment is, what else do they need?

But here's what most people miss: there's a massive difference between transactional messages and relationship-building communication. It's like the difference between saying "your appointment is tomorrow" versus having a genuine conversation that makes clients feel special and understood.

Our three-part system integrates your essential reminders with strategic automations and personal connection points, creating a complete client experience that builds loyalty and drives referrals.

"My clients prefer social media"

There's a widespread belief that social media has replaced email marketing, and that posting regularly on Instagram is enough to keep clients engaged. And yes, social media is important.

But here's the reality check: you don't own your social media followers. With organic reach dropping below 2% on most platforms, your carefully crafted posts are reaching fewer clients than ever. Meanwhile, email marketing consistently delivers 90%+ of messages directly to your clients.

Think of it this way: social media is like having a conversation in a crowded room where you hope your clients might hear you. Email is like having a private conversation directly with each client. Our system shows you how to use both channels effectively, creating a marketing strategy that actually reaches your clients where they're most likely to take action.

My Guarantee To You...

I'm so confident in Send & Scale that I've made it completely risk-free and easy for anyone to utilise - if you can send a text message you can do email marketing!

Here's how it works:

  • Month-to-month flexibility
  • No long-term contracts
  • Cancel anytime with zero hassle
  • No hidden fees or commitments
  • Full access to all features from day 1
  • One click click cancellation