Salon Email Marketing Services

Your salon’s email marketing, done for you.

You’re an expert at transformations in the chair.

We’re experts at turning inboxes into income.

 

Clients come to you because of your skill.

Salons come to us when they’re ready for email marketing that brings back clients, fills last-minute gaps, and boosts revenue without lifting a finger.

 

The Problem:

Your social posts are getting lost in the scroll.

Your client retention is unpredictable.

You’re stuck in a feast-or-famine cycle with no clear way out.

And you’re tired of writing “last-minute availability” posts just to get butts on chairs.

The Solution: Booked By Design

A fully managed, done-for-you email marketing service built just for salons.

We handle everything: strategy, copy, design, automations, implementation, and performance optimization.

 

While you focus on running your salon, we’re behind the scenes:

Sending beautifully branded, high-converting client emails each week

Re-engaging past clients and nurturing loyalty

Filling gaps before they become revenue dips

What’s Included:

🧭 Custom Strategy & Campaign Calendar

Built around your unique services, promotions, seasons, and goals

✍️ Weekly Client Email Creation + Send-Out

All written using our Copy & Connect method that sounds like you and sells like a pro

⚙️ Done-for-You Automation System

Welcome sequences, birthday offers, rebooking nudges, client winback flows, we map and manage it all

🛠 Full Platform Setup & Tech Management

From tagging and segmentation to list hygiene and integration, we get your tech working with you, not against you

📊 Monthly Reporting + Ongoing Optimisation

Know what’s working, what’s converting, and where we’ll tweak next

 

Why Email?

It’s the most profitable channel in your salon—and you’re barely using it.

✔ Seen by more clients than your social posts

✔ Drives action, not just awareness

✔ Builds long-term relationships that increase retention and revenue

 

And when it’s consistent, strategic, and actually well-written?

It becomes your silent salesperson, working 24/7 to fill your books.

This service is perfect for salon owners who:

Want to stop guessing when bookings will pick up

Are ready to create demand without chasing trends

Know their clients want to hear from them but aren’t sure how to say it

Your Investment:

✓ No contracts

✓ Custom-built for your salon

✓ Limited spots available each quarter

 

Let’s talk about what’s working, what’s not, and how we can turn your emails into a fully-booked schedule!

FAQs

What platforms do you work with?

We work with most salon-friendly systems including: Klaviyo, Mailchimp, Flodesk, ConvertKit, and ActiveCampaign, and tailor everything to your salon’s setup.

That said, we recommend and prefer MailerLite. It consistently provides hignition email deliverability rates (your emails actually land in inboxes) and offers stronger reporting tools, so we can track exactly what’s working and optimise accordingly.

If you’re not on MailerLite yet, we’ll handle the setup and migration for you.

How long until we see results?

It depends on how engaged your clients already are, whether you’re already emailing them, and how fast we can collate your client data.

Most salons start seeing increased opens, clicks, and bookings within the first month, especially from weekly campaigns.

That said, results typically stabilize and strengthen within 6–8 weeks as automations roll out and your list warms up.

Do I need an email list to start?

Not at all. We’ll help build one from your booking system, POS software, or past client records.

Will I need to write anything?

Nope. We handle every word, every send, and every system. You’ll approve what goes out, but the heavy lifting is all on us.

You’re the expert in your craft.

We’re the expert in your client communication.

Let’s make your email list your most powerful marketing asset!