Does this sound familiar?

One week you're fully booked and turning clients away. The next, you're staring at empty gaps in your calendar wondering if you'll be able to afford colour stock.

So you try the usual quick fixes:

1️⃣ Posting “appointment available” stories on Instagram
2️⃣ Sending out “we miss you” texts to clients who haven't been back
3️⃣ Offering random discounts and offers just to fill space
4️⃣ Pumping out social posts no one sees
5️⃣ Squeezing clients in at odd hours to make the day feel full

Here’s the hard truth:

These “solutions” are actually teaching your clients that:

😩 You’re always available
😬 Discounts are just around the corner
😅 There’s no urgency to book in advance

And they’re draining you in the process.

You’re stuck in a cycle of burnout and unpredictability and constantly reacting instead of running the show.

But it doesn’t have to be this way!

The Real Problem...

It’s not your talent.
It’s not that people don’t want what you offer.
And it’s definitely not that you “just need to post more.”

The real issue is that your business is running without a proper client booking system.

Not a booking software - you’ve probably already got that.

I’m talking about a system that consistently drives bookings, rebookings, and retention, using simple marketing tools that do the heavy lifting while you’re with clients.

Without that system in place, you’ll always be in reaction mode: chasing gaps, discounting to fill chairs, or posting endlessly and praying someone bites.

It’s exhausting. And it’s not sustainable if you want to grow.

There is another way.

And it’s not another dance-for-the-algorithm routine!

Most salon owners are trying to build a consistent business off inconsistent marketing, panic promotions, last-minute SMS blasts, and praying your Reels reach the right people.

But what if your marketing wasn’t a last-minute scramble?

What if it worked with your business - behind the scenes - sending the right message to the right clients at the right time?

That’s what happens when you stop relying on social media and start building email-first systems that grow your bookings, your client retention, and your bank account... on autopilot.

Not more content. Not more discounts.

Just a smarter strategy that works for you, not the other way around.

This isn’t another cookie-cutter content calendar or random set of email prompts you’ll never actually use.


Send & Scale is your plug-and-play email marketing system built specifically for salon owners who are done guessing, done discounting, and done being at the mercy of the algorithm.

Inside, you get:

💌 A library of fill in the blank email and SMS templates designed to boost bookings, bring back clients, and drive rebookings - without sounding spammy or salesy

💌 New templates and resources added every week

💌 Templates for SMS campaigns, referral drives, retail promotions, flash offers, and more

💌 Strategy breakdowns that show you the what, when and why for every type of email campaign

💌 Monthly mini-trainings to sharpen your marketing skills without overwhelming you

💌 Real salon examples so you’re never stuck starting from scratch again

This is about finally having a system that works for you, even when you’re fully booked behind the chair.

1 1

Send & Scale: The Salon Email Template Library

Send & Scale: The Salon Email Template Library

$24.00 CAD

Auto-renews, skip or cancel anytime.

To add to cart, go to the product page and select a purchase option
View full details

What’s Inside Send & Scale?

  • The Copy & Connect Framework

    Transform your salon emails from boring announcements into client-attracting conversations!

    With our proven framework and weekly updated template library, you'll craft emails your clients actually look forward to opening.

    No more staring at a blank screen or sending boring "salon newsletter" messages. Instead, you'll have an ever-growing library of engaging content that builds genuine connections and keeps your clients coming back.

    The result? Your emails become powerful relationship-builders that keep your columns full, your clients loyal, and your salon top-of-mind - without sounding salesy or desperate.

  • The Salon Concierge System

    Transform your booking software into your hardest-working team member!

    Using our plug-and-play templates, you'll turn your basic booking system into a sophisticated 24/7 virtual assistant. We'll show you how to set up automated communications that eliminate no-shows, handle cancellations professionally, and deliver a premium experience your clients will love!

    The result? Your booking system works as hard as another team member, handling day-to-day operations while you focus on what you do best: creating beautiful hair and building genuine connections with your clients.

  • The Booking Automation Architecture

    Transform your email marketing into a client-retention powerhouse that fills your columns automatically!

    You will learn the easy and effective way to build simple but powerful automation sequences that welcome new clients, re-engage quiet ones, and keep your columns full through every season. From holiday rush to quiet periods, these proven automations work behind the scenes to nurture relationships and drive bookings without you lifting a finger.

    The result? A predictable, profitable salon that maintains steady bookings year-round - even when you're busy behind the chair.

1 3

What other business owners are saying about Send & Scale:

  • Angeli Shaw

    'I don't know where my salon would have been without these templates! My email marketing was one of the biggest factors in me being able to grow my client list, my salon, and my profits! 100% recommend using these templates if you're ready to start scaling up your salon!'

  • Jade Crosland

    'These templates have been a game changer for our salon's marketing! I've cut down my time from about an hour a week to less than 15 minutes and the results have been incredible! New client booking are up and so is our retention'

  • Kate Ritchie

    'Cody's understanding of email marketing and ability to translate emails into sales is unmatched! His templates contributed to us growing our sales by 300% in a year - if you want to scale your business you have to start emailing - and Cody is the person who can show you how to do it!'

1 3

Bonus for Send & Scale Members

You'll get FULL ACCESS to the Salon Email Marketing Academy - a comprehensive program that's normally only available as a paid course. It's an entire additional training program that perfectly complements your Send & Scale journey.

We'll show you how to setup everything...

  • 1️⃣ Email Sales Machine Setup

    There's no need for expensive or complicated email marketing software. We'll get your simple and easy to understand email marketing platform sorted on day one, without the tech overwhelm!

  • 2️⃣ Your Clients

    You already have the clients and the email addresses, but we'll show you how to bring them into your 'inner-circle' and how to nurture them from being a once off client to becoming your biggest supporters and high-ticket clients!

  • 3️⃣ Communications

    From creating email marketing flows that make clients love you, through to campaigns that fill your salon appointment book, we've got you covered with our easy breakdown of each campaign type and how and when to use them!

  • 4️⃣ Design

    We'll walk you through step by step everything you need to create an aesthetically pleasing and branded email design that speaks to your subscribers, conveys your brand image and converts clicks to clients!

1 4

But you might be thinking...

"I don't have time for email marketing"

You're right. Email marketing takes forever when you're doing it the wrong way.

But I can tell you now, premium salons aren't spending hours writing emails. They've simply set up smart systems that do the work for them.

With our templates and 10-minute implementation strategy, you'll spend less time on marketing than you do now. No more endless hours thinking about what to write - just plug-and-play systems that fill your columns automatically.

The result? More bookings, better retention, and the freedom to focus on what you love - creating beautiful hair.

"My clients don't read emails"

Think your clients don't read emails? Let's look at their actual day: They're booking appointments, shopping online, and managing their work - all through their inbox. Your clients literally live in their email.

So why do most salons miss this golden opportunity? While they chase fleeting social media attention, they're ignoring the one place their clients spend hours every day. The place where shopping and booking naturally blend together.

Email marketing consistently outperforms social media for booking conversions. Why? Because unlike social posts that disappear in the feed, emails land directly in your client's pocket, right where they're already making decisions about their time and money.

The result? More bookings, better client retention, and a direct line to your clients that actually works.

"Email marketing is too techy"

Let's be real - if you can post to Instagram or send a text message, you can handle email marketing. It's that simple.

Inside Send & Scale, we'll show you how to use an email marketing system that's as straightforward as your booking software. No complex coding, no tech headaches - just click, type, and send. The same way you already communicate with your clients every day.

"I don't know what to write about"

I'm going to promise you this: you'll never have to face a blank screen or write from scratch again as long as you're a Send & Scale member!

You'll get instant access to our ever-growing template library that covers everything: new client welcomes, holiday promotions, quiet season boosters, client reactivation, product and service launches - literally every email your salon needs.

These aren't just basic templates. They're fill-in-the-blank, copy-and-paste ready emails that we update weekly. Just customise a few key details (like your name and services), and you're ready to hit send.

Plus, we add a neww template every week based on what's working right now in successful salons.

If you can fill out a client consultation card, you can use these templates. No writing skills needed - we've done the hard work for you.

"I already send appointment reminders"

Okay, great. But... there's a huge difference between basic booking notifications and the kind of communication that builds lasting relationships.

Would you build a friendship by only sending calendar invites? Of course not. The same applies to your clients. While they need to know when their appointment is, they also want to feel valued, understood, and part of your salon family.

"My clients prefer social media"

I get it. I live on social media too... but social media is like shouting in a crowded room, hoping your clients might hear you.

With organic reach below 2%, that means 98% of your followers never see your posts. Email? It's like having a private conversation with each client, with over 90% of messages reaching their inbox.

The truth is, you don't own your social media followers. One algorithm change and poof - your entire audience could disappear overnight. But your email list? That's yours forever. No algorithm can take it away.

My Guarantee To You...

I'm so confident in Send & Scale that I've made it completely risk-free and easy for anyone to utilise - if you can send a text message you can do email marketing!

Here's how it works:
  • Month-to-month flexibility
  • No long-term contracts
  • Cancel anytime with zero hassle
  • No hidden fees or commitments
  • Full access to all features from day 1
  • One click click cancellation

Your clients are already making decisions in their inbox every day.

While you're reading this, they're booking experiences, shopping, and choosing services - all through email.

The question is: will they be booking with you?

Send & Scale makes it simple:

  • Fill-in-the-blank templates (updated weekly)
  • Done-for-you automations
  • Step-by-step guidance
  • No tech expertise needed

What are you waiting for?

It's time for you to join Send & Scale!